Avis Budget Group Customer Relationship Management Manager in Parsippany, New Jersey
AVIS Budget USA | Careersavis budget group - Customer Relationship Management Manager (47902)
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USA - Parsippany - 6 Sylvan Way
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USA - Parsippany - 6 Sylvan Way
6 Sylvan Way, Parsippany, New Jersey, USA, 07054
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Customer Relationship Management Manager (47902)
We are seeking a talented Senior Data Analyst/CRM Manager to join our Marketing team to help drive a data-first culture for our Digital customer communications. You will play a key role within the CRM Marketing team which is responsible for engagement, acquisition, and retention throughout the customer lifecycle.
This is a key role for a Strategic Marketer to develop and optimize CRM strategies that drive business results and revenue, with a focus on our consumer Email, App and SMS digital marketing channels.
As a key contributor, you will empower the Marketing teams with rigorous analysis to help make strategic, data-driven decisions that will maximize cost-effective customer acquisition and retention, with a focus on driving current customer revenue.
Position is located in Northern New Jersey.
Manage the consumer CRM function for Avis Budget Groups brands, developing strategies to engage with customers in email and mobile marketing.
Use data to identify and uncover measurable opportunities that the team can implement to drive engagement, acquisition, and retention. Create strategic plans to accomplish determined goals.
Develop documentation and road maps to accelerate and advance CRM: for processes and methodologies, KPIs, test plans and email campaigns.
Expertly use customer segmentation to deliver targeted, personalized communications and offers that are relevant and grow revenue. Build segments in audience management platforms for triggered and ad hoc campaigns.
Analyze marketing efforts from both a qualitative & quantitative perspective. Monitor and share learnings to help ensure we are achieving our planned goals. Provide post-test analyses and insights that demonstrate financial impact of data quality to organization, with actionable recommendations and next steps. Present findings and develop the next iteration of A/B and multivariate testing to drive revenue.
Work with external email agency to strategize, develop and ensure accuracy of email content.
Partner with Web Analytics, IT and Agency partners, to QA, trackingand data capture throughout our systems and audience management platforms, integrating key data with customer profiles for actionable next steps.
Keys to Success
You embrace the art and science of performance marketing - you have a passion for data, marketing, and technology to improve the overall customer experience. You love to deeply analyse data and compile it from multiple sources to deliver insights and a business story that everyone will understand and buy into.
You possess excellent technical skills and are a strong digital, tech-savvy citizen with working knowledge of marketing automation and martech, such as Salesforce Marketing Cloud, Google Analytics, HTML or other related tools and platforms.
You have a great can-do, “roll up your sleeves” attitude whereby you are comfortable building strategy and going into the details for flawless execution. You’re able to make an impact on Day 1 – and you’ve done this before for a Fortune 500 brand.
In addition to providing analytic insight, you will be looked to as someone who leads offer and segmentation planning and contributes valuable ideas that can be executed and tested. You are as much a trusted advisor as you are an analyst.
You identify actions and data points that can be mined from data warehouse to create data-driven strategies to deliver the right content/offer, at the right time, to the right customers and prospects.
You have strong data presentation and visualization skills, including experience with data visualization/BI tools (i.e. Tableau, Power BI, etc.)
You are a strategic marketer – a conceptual/analytical/creative thinker able to understand “big picture” problems and help stakeholders think through the art of the possible, guiding partners to the right solution.
You possess strong interpersonal skills and an ability to collaborate successfully and build relationships with internal teams, agencies, and vendors - with a strong bias to action and proven track record of delivering results.
SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY
Required Knowledge, Skills and Abilities
Extensive knowledge of marketing communication mediums (traditional, digital, social).
Excellent project management, direct marketing, and analytical skills.
Excellent written communication and presentation skills.
Highly organized and capable of managing multiple tasks and shifting priorities. Ability to manage multiple programs through implementation.
Ability to perform critical analysis, data queries and segmentation and manage extensive amounts of information.
Digital analytics: SQL, BI data visualization tools (Tableau, etc.), Google Analytics
CRM martech platforms such as Salesforce Marketing Cloud, Adobe Campaign, Marketo, etc.
Microsoft Office Tools (Excel, PowerPoint, Word, Outlook)
Bachelor’s Degree required - emphasis in Marketing, Analytics or related field
MBA preferred, but not required.
10+ years’ digital marketing experience and demonstrated ability in a CRM role required (in-house or agency-side) - with proven past success using data to create strategy and drive revenue through promotional email channel.
Digital, direct response, ROI-focused campaign management, preferably for eCommerce/D2C brands (Travel and/or Retail industry experience a plus).
Mastery of SQL and database experience, business intelligence tools, and working with a data warehouse. Extensive hands-on experience with large data sets. Ability to build your own datasets and writing queries that are optimized for readability and performance.
Experience with other parts of data warehouse ecosystem a plus (i.e. ETL, Workload Management, Access & Permissioning, etc.).
Experience working at complex organizations, with a mix of internal stakeholders and external Agency support to drive revenue.
Minimal travel required.
Perks you’ll get:
Access to Medical, Dental, Vision, Life and Disability insurance
Eligible to elect other voluntary benefits including: Group Legal, Identity Theft, Accident Insurance, FSA, additional life insurance coverages
Contribute up to $270 as a tax-free benefit for public transportation or parking expenses
401(k) Retirement Plan with company matched contributions
Full training to learn the business and enhance professional skills
Employee discounts, including discounted prices on the purchase of Avis/Budget cars
Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service and more
Community involvement opportunities
The fine print:
Avis Budget Group is an equal opportunity employer – M/F/Veterans/Disabled.
This advertisement does not constitute a promise or guarantee of employment. This advertisement describes the general nature and level of this position only. Essential functions and responsibilities may change as business needs require. This position may be with any affiliate of Avis Budget Group.
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Avis Budget Group
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