Avis Budget Group Email Marketing Specialist in Parsippany, New Jersey
Channel Marketing Specialist
Location: ABG WHQ - Parsippany NJ
Country: United States
Employment Type: Full Time ..
This is a key role for a marketer within the Channel Marketing team responsible for the development and execution of our Email, App & SMS marketing campaigns.
This individual will work closely with internal teams and external agencies to assist in the execution of engaging Channel Marketing experiences – primarily email – that achieve campaign goals. The Specialist is responsible for the day-to-day, hands-on execution of email marketing programs in support of company objectives. This includes ownership of the setup, maintenance, and review of reoccurring and ad hoc email communications. Additionally, this individual maintains a current understanding of email marketing best practices and applies them to the execution of our email campaigns in collaboration with the Channel Marketing Manager. The successful individual will possess an understanding of digital marketing, its mechanics and the metrics that define a successful campaign.
The individual should possess strong project management skills. They should be passionate about digital marketing and user experience, understanding the many components that deliver an engaging digital experience.
The successful individual should be proficient in HTML and be able to independently create and update Emails that are deployed to millions of customers.
Responsibilities include but are not limited to:
Develop and update emails independently to continually improve the Avis & Budget digital experience.
Project manage marketing from initial concept to execution. Manage development of channel marketing through the creative review process, collaborating with designers and copywriters, while adhering to brand guidelines.
Perform email campaign set-up, scheduling, testing, tagging and deployment.
Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.
Proactively identify actionable opportunities and best practices to improve campaign performance.
Reporting and analysis of key metrics related to campaign, delivery, engagement, and revenue.
Communicate with internal and external client stakeholders about continual improvement in campaign optimization.
Develop marketing strategies to support on-boarding, lifecycle, engagement, loyalty and retention programs.
Bachelor's degree and 1-3 years related work experience
Skilled in HTML
Experience executing email marketing, preferably with Sales Force Marketing Cloud
Avis Budget is an Equal Opportunity employer - Veterans/Disabled and other protected categories