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Avis Budget Group Manager SEO (Search Engine Optimization) in Parsippany, New Jersey

SEO Manager

The successful Search Engine Optimization (SEO) Manager will be responsible for development and execution of SEO strategies on branded websites. The manager will drive a cohesive and performance-focused SEO strategy. To perform this job successfully, an individual must be able to perform each essential duty of the job outlined below, and to accept special projects as assigned.

Work closely across the organization to develop a SEO Strategy in the lens of eCommerce, PR, IT and UX. Pro-actively monitor all SEO related activities.

Analyze web traffic continuously

Project management of new and existing SEO features

Develop and architect new SEO strategies

This position requires a combination of technical skills and marketing savvy to optimize natural search engine rankings

Essential Responsibilities:

  • Lead strategy and execution of a complex SEO practice that focuses on developing new in-house SEO solutions to improve performance and drive revenue

  • Formulate a strategic plan to stitch eCommerce, PR, Social Media, content and UX in the lens of SEO Optimization

  • SEO Manager will liaise with multiple stakeholders across the organization and with third party vendors in defining and executing relevant SEO plans, best practices and deliverables. Facilitate the editing and approvals process with the key teams (e.g., copywriters, legal, UX, PR, social media and IT). Work with the appropriate internal teams as well as other key stakeholders to ensure SEO elements are prioritized

  • Communicate the value and opportunity that exists within the various SEO initiatives to senior leadership

  • The SEO Manager will also be expected to know the “language of SEO,” e.g., organic search, PPC marketing, CTR, CPC, SEM, ROI, keyword density, long-tail keywords, Panda, Penguin, mobile and quality algorithm updates, etc

  • Self-Starter: As the position entails so many elements, the SEO Manager should be a self starter. The ideal candidate should be able to assess a situation, develop a plan, get approval and run with it

  • Analytical Thinker: it’s imperative that that the successful candidate is very analytical and is a critical thinker. They should be able to readily identify problems and formulate practical solutions, and provide SEO recommendations based on data driven analysis

  • Develop strategic link building strategies, including work in blogs and social networks

  • Provide SEO guidelines for copywriters, design and content team

Education Requirements:

  • Minimum – A Bachelor's degree, with specific training / experience in related field

Experience Requirements:

  • Minimum of 3-5 years proven SEO experience in optimizing B2C websites for search engines

  • Strong understanding of technical SEO skills, including ability to evaluate and modify HTML and JavaScript for SEO purposes

  • Strong understanding of website architecture

  • Experience with keyword research and content optimization

  • Proven track record of successfully optimizing eCommerce sites for competitive head terms and long tail terms

  • Experience working with external agency partners

  • Strong understanding of SEO for responsive sites

  • Experience with Google Search Console and Google Analytics

Other skills or certifications:

  • Proficient in MS Office programs: Word, Excel, PowerPoint

  • Experience with web analytics (e.g., Adobe Analytics, Google Analytics, etc.)

  • Experience with online competitive intelligence services (e.g., SEMRush, BrightEdge, MozSEO, comScore, Hitwise) a plus

Dimensions / Competencies:

  • Experience leading and launching in-house tools and solutions is a plus

  • Experience leading a team working across multiple disciplines and channels

  • Understanding of natural search tactics and how web metrics are tracked

  • Understanding of web design and strong working knowledge of Javascript/HTML/AJAX as it pertains to SEO

  • Excellent verbal, written, and presentation skills

  • Excellent organizational and project management skills; organized with ability to multi-task, prioritize, work quickly and to tight deadlines and to advocate/educate SEO to the wider organization

  • Experience with Single Page Applications is a plus

A valid driver's license is required for all positions. Drug screening is a part of our hiring process.

Avis Budget is an EO employer – M/F/Vets/Disabled

The information listed in this advertisement describes the general nature and level of this position only. Essential functions and responsibilities may change as business needs require. Your response to this ad may result in your being considered for employment with an affiliated company of Avis Budget Group, the publicly traded parent company of Avis Budget Car Rental, LLC and its subsidiaries. This advertisement does not constitute a promise or guarantee of employment.

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